CREATIVE PRODUCER CONSULTANT at Brit + Co
San Francisco, CA | November 2015 - Present
Consultant for creative team for editorial content scheduling, production, logistics, and on-site photoshoot styling.
FIELD MARKETING MANAGER at On Board Experiential Marketing
Sausalito, CA | September 2015 - November 2015
FMM of four Bay Area markets for Kashi campaign. Developed market take over strategy, analyzed consumer insights/data, established budget and target sample numbers, built activation plan and identified new opportunities for sponsored engagements.
PRODUCT MANAGEMENT CONSULTING:
- Genomera | 4 months | PM consultant for health-tech startup in second round of investment fundraising. Provided business and design strategy, created and refined investor pitch and deck, executed current market analysis.
- ZeroDivide.org partnership | 2.5 weeks | team of 3
- 500 Startups partnership | 1 week | team of 4
GENERAL ASSEMBLY COURSE PROJECTS:
- Lots of Lemons | 2.5 weeks | led a team of 4:
Lead a UX designer and Web Developer through 2 one week sprints. Built an MVP that connects neighborhood producers and gardeners to chefs at nearby restaurants to create a marketplace to barter goods or services, resulting in reduced food waste and stronger communities.
- Gather | 2 weeks | team of 2
EVENT ASSOCIATE at Enjoy Events Co.
Bay Area, CA | April 2012 - November 2014
As the only full-time employee within this event planning studio, my responsibilities can be quite varied but I spend most of my time: handling administration duties such as scheduling and office management, being the communication liaison between clients, vendors and our team of interns, assisting in the creation of event design and layout, and managing Enjoy Events Co.’s social media presence and branding.
EVENT DIRECTOR/FOH MANAGER at Corners Tavern
March 2012 - April 2013
Opened this brand new restaurant in Walnut Creek, California as a server and was promoted within six months to Event Director and Floor Manager.
General Assembly, San Francisco
Product Management Immersive
10 week full-time training in Product Management focusing on Lean Startup and Customer Development methodologies.
Skills applied: Agile methodologies, UX research and design, LEAN business model development, build and test minimum viable products, wire framing, rapid prototyping, market and competitive analysis, stakeholder management, pitching, metrics, KPIs, data analysis, and financial modeling.
2 day intensive tech workshop on text-based/principle driven analytics though MySQL, SQL Server.
University of California, Santa Cruz
B.A. Business Management (Economics)
B.A. Fine Arts (Photography and Design)
University of New South Wales, Australia
Studied abroad in Marketing and Photography
knowledge + skills
Agile Product Development (Trello, Pivotal Tracker) | User Experience (usability testing and research) | HTML, CSS | Rapid Hi-Fi Prototyping (e.g. Sketch, InVision) | Lo-Fi Prototyping (Balsamiq, POP) | SQL, Data Analytics | Adobe Photoshop, Indesign, Lightroom